The Participants

Aarron Walter

Aarron Walter is the author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008) and the lead user experience designer for MailChimp.com. Since 1999 Aarron has been building websites professionally and has taught interactive art and design courses at colleges including Temple University, The University of Georgia, and The Art Institute of Atlanta—one of the few colleges teaching web standards since 2002.

Aarron is a member of The Web Standards Project and the lead of The WaSP Curriculum Framework project. He blogs, builds, and shares at aarronwalter.com.

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The Participants

Ben Friedman

Ben Friedman has been a partner at Iconologic since 2000. Iconologic is a full-service Brand Design firm working with a diverse roster of local and international companies focused on establishing profound connections with their customers.

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